About Us
At Attritional Media, we specialize in crafting high-quality video content designed to tell authentic, powerful stories. Whether it’s a bold music video, an emotionally driven documentary, a captivating narrative film, or a dynamic commercial, we bring each project to life with creativity, precision, and heart.
We believe great storytelling starts with understanding your vision. That’s why we collaborate closely with creators, recording artists, brands, and businesses to ensure every project captures your unique voice and resonates with your audience. From early concept development to final edits, our team is dedicated to producing media that not only looks stunning but also inspires connection and leaves a lasting impact.
At Attritional Media, we are passionate about blending artistry with strategy. Whether we’re telling a brand’s story through a commercial, building cinematic worlds through narrative film, capturing raw human experience in a documentary, or crafting a visually arresting music video, our mission remains the same.
Creative Director
Reece Carrin is the founder and creative force behind Attritional Media. Specializing in music videos, documentaries, commercials, and narrative films, Reece has built a diverse portfolio that blends cinematic storytelling with real-world authenticity. From crafting visually dynamic music videos that capture the soul of a song, to producing documentaries that reveal raw, powerful truths, to creating compelling narrative films and commercials that leave a lasting impact, Reece’s work is driven by a passion for connecting audiences to meaningful stories.
Before founding Attritional Media, Reece honed his creative and technical skills in the recording industry, working on a wide range of music and video projects. This background gave him a deep understanding of how to blend artistry and strategy, ensuring every project is not only visually stunning but also aligned with the client’s goals. Whether helping an artist build a visual identity, telling a brand’s story through film, or directing a short narrative that captures the human experience, Reece approaches each project with meticulous attention to detail and creative heart.
Reece’s journey as a storyteller began early, growing up performing music throughout the Knoxville area and developing a deep love for creative collaboration. This spirit continues to drive Attritional Media’s approach today. Reece’s diverse experience, both professionally and personally, informs his work behind the camera, allowing him to craft visuals that are bold, emotive, and authentic.
Reece’s holistic vision and commitment to his craft make him not just a video producer, but a true storyteller — dedicated to helping clients bring their visions to life through powerful, impactful media.
Production Manager
Nicole Regina coordinates all productions at Attritional Media, where her passion for creativity and the arts shapes every project she touches. With a background in Business and Art, Nicole brings a rare combination of organizational expertise and artistic intuition to productions across music videos, documentaries, commercials, and narrative films.
At the heart of Nicole’s work is a deep appreciation for visual storytelling. She manages the behind-the-scenes details — from coordinating talent and locations to scheduling and logistics — all with the goal of protecting and enhancing the creative vision. Her understanding of the artistic process allows her to support directors, artists, and creators in a way that brings out the best in every story being told.
Nicole’s creativity isn’t limited to logistics; it’s embedded in how she approaches every project, ensuring that even the smallest details contribute to the overall feel and impact of the final product. Whether helping shape the energy of a music video or supporting the emotional depth of a documentary or narrative film, Nicole works with a passion for meaningful, art-driven storytelling.
Her dedication, artistic eye, and commitment to excellence ensure that every production at Attritional Media is handled with professionalism, creativity, and heart.